On Ecommerce Coupon Codes

By , User Experience Director

So you’ve received an email newsletter that contains a discount coupon code for your favorite T-shirt site, and you’re just dying to use it.   You visit the site, select that BAZINGA! shirt you’ve had your eye on for some…
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User Feedback at Trade Shows

By , Partner

User feedback is so important to the design process, but sometimes it can be difficult to incorporate for a variety of reasons. The people you need may be too busy or otherwise unavailable for some reason. Or maybe there are…
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Redesigning the Disney Magic

By , User Experience Director

Disney Parks & Resorts has embarked on a big bet, internally referred to as NextGen – a large multiphase project that reimagines what it means to be a theme park and resort guest.  The first phase to roll out: MyMagic+,…
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The Perils of Cognitive Load

By , User Experience Director

One of the tentpoles of a great user experience is figuring out how to strip away the unnecessary and present a great interface that contains the bare minimum of what we need from the user.   People will make snap-judgements…
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Tablet Tangibility

By , User Experience Director

New research out of Boston College (in, well, Boston) strongly points to a correlation between customer desire and the methods used to shop online.   They found that the tangible nature of shopping via a tablet instead of using a…
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iOS 7: The ups and downs of a radical redesign

By , User Experience Director

Redesigning something from scratch is a daunting task.  You have a slate of features and radical redesigns you’d like to deliver to push your product forward, yet you risk alienating your existing user base by yanking the rug out from…
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A no brainer: Ecommerce shifting to tablets

By , User Experience Director

GetElastic recently published a pretty interesting infographic detailing the behavioral rise of users flocking to tablets while shopping online.  It makes complete sense – the casual nature of shopping + where we tend to be when using our tablets matches…
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Collaboration by Design

By , User Experience Director

One of our favorite companies, MailChimp, recently published a cool article on how they redesigned their working spaces to better facilitate collaboration in their products. It’s a great read and awesome inspiration for any creative company. When people are allowed…
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New homepage design for Micropump

By , User Experience Director

    Not all of our design projects are large.  Occasionally, one of our clients will come to us with a bite-sized problem to solve.  Micropump wanted to refresh their site without doing a full redesign, and we worked with…
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Caring.

By , User Experience Director

You can’t tell a user that you care about them.  Well I suppose you could try, but that’d make for a strange (and, creepy) web experience.  However, what you can do is SHOW a user that you care about them.…
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