Category Archives: Usability

eCommerce Meetup at Mile7 – March 18th

By , User Experience Director

Have you heard?  There’s now an official eCommerce meetup in Portland!  We’re hosting the second event at the Mile7 office, and it’s a great way to connect and network with the eComm community here in Portland.  Join us for food, refreshments,…
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Join Us at ProductCamp Portland

By , Partner

Join us at ProductCamp Portland on March 7. ProductCamp is a user-driven “unconference” that brings together passionate product managers and marketers who are interested in collaborating to share insights, learning best practices, and networking with other top professionals in the…
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Designing for a Senior Audience

By , User Experience Director

It’s easy to get comfortable in our designs, to assume that many users are probably a bit like ourselves. Able-bodied, dexterous fingers, with passable eyesight that can see the full spectrum of color. In many cases, the reality is a lot…
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On Scrolling – Three Things to Avoid

By , User Experience Director

Outside the interactive industry, there is a lot of controversy regarding whether or not users like to scroll. “The Fold” is still being thrown around a lot during meetings, even though the landscape has changed so much over the last ten…
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3 Reasons to Make Your Site or App Accessible

By , Partner

“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” – Tim Berners-Lee, father of the World-Wide Web When we mention WCAG 2.0 and Section 508 in meetings, our clients generally have…
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Hamburger Menus and IA Challenges

By , User Experience Director

If you’ve been around any websites or mobile apps lately, chances are good that you’ve run into this guy: That, my friends, is what’s collectively known in our industry as “The Hamburger Menu”.  A catch-all interface element that traditionally exposes…
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User Feedback at Trade Shows

By , Partner

User feedback is so important to the design process, but sometimes it can be difficult to incorporate for a variety of reasons. The people you need may be too busy or otherwise unavailable for some reason. Or maybe there are…
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Tablet Tangibility

By , User Experience Director

New research out of Boston College (in, well, Boston) strongly points to a correlation between customer desire and the methods used to shop online.   They found that the tangible nature of shopping via a tablet instead of using a…
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iOS 7: The ups and downs of a radical redesign

By , User Experience Director

Redesigning something from scratch is a daunting task.  You have a slate of features and radical redesigns you’d like to deliver to push your product forward, yet you risk alienating your existing user base by yanking the rug out from…
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A no brainer: Ecommerce shifting to tablets

By , User Experience Director

GetElastic recently published a pretty interesting infographic detailing the behavioral rise of users flocking to tablets while shopping online.  It makes complete sense – the casual nature of shopping + where we tend to be when using our tablets matches…
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