Category Archives: UI/UX Design

The Topography of a Product Detail Page

By , User Experience Director

Anthro is a designer and manufacturer of useful desks and electronics carts, right here in Portland, OR.  They’ve had a successful career making workspaces more organized and ergonomic for many years. I use a stand-up desk at work, but recently…
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eCommerce Meetup at Mile7 – March 18th

By , User Experience Director

Have you heard?  There’s now an official eCommerce meetup in Portland!  We’re hosting the second event at the Mile7 office, and it’s a great way to connect and network with the eComm community here in Portland.  Join us for food, refreshments,…
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A Keen Design Exercise

By , User Experience Director

I hike in sandals. Probably more than I should. A lifetime of tromping around in the woods and through creeks has taught me a fair share of lessons regarding the fragility of my toes. My first pair of Keens solved this…
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Designing for a Senior Audience

By , User Experience Director

It’s easy to get comfortable in our designs, to assume that many users are probably a bit like ourselves. Able-bodied, dexterous fingers, with passable eyesight that can see the full spectrum of color. In many cases, the reality is a lot…
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Hamburger Menus and IA Challenges

By , User Experience Director

If you’ve been around any websites or mobile apps lately, chances are good that you’ve run into this guy: That, my friends, is what’s collectively known in our industry as “The Hamburger Menu”.  A catch-all interface element that traditionally exposes…
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How to Make Great Landing Pages

By , User Experience Director

It’s common behavior for many inexperienced site owners to point paid or promotional traffic right at the homepage.  This can be a fine strategy if you’ve got a simple product or a limited offering,  but for the majority of sites, you…
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The Me-Too-ness of Ecommerce Category Navigation

By , User Experience Director

Looking at ecommerce sites is a bit of a hobby-slash-occupational hazard for me. I’m always looking around to see what people are doing to innovate in the interactive retail space, and that means I see a lot of patterns, both good…
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On Ecommerce Coupon Codes

By , User Experience Director

So you’ve received an email newsletter that contains a discount coupon code for your favorite T-shirt site, and you’re just dying to use it.   You visit the site, select that BAZINGA! shirt you’ve had your eye on for some…
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Redesigning the Disney Magic

By , User Experience Director

Disney Parks & Resorts has embarked on a big bet, internally referred to as NextGen – a large multiphase project that reimagines what it means to be a theme park and resort guest.  The first phase to roll out: MyMagic+,…
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The Perils of Cognitive Load

By , User Experience Director

One of the tentpoles of a great user experience is figuring out how to strip away the unnecessary and present a great interface that contains the bare minimum of what we need from the user.   People will make snap-judgements…
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