Monthly Archives: June 2014

How to Make Great Landing Pages

By , User Experience Director

It’s common behavior for many inexperienced site owners to point paid or promotional traffic right at the homepage.  This can be a fine strategy if you’ve got a simple product or a limited offering,  but for the majority of sites, you…
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The Me-Too-ness of Ecommerce Category Navigation

By , User Experience Director

Looking at ecommerce sites is a bit of a hobby-slash-occupational hazard for me. I’m always looking around to see what people are doing to innovate in the interactive retail space, and that means I see a lot of patterns, both good…
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