Monthly Archives: March 2014

User Feedback at Trade Shows

By , Partner

User feedback is so important to the design process, but sometimes it can be difficult to incorporate for a variety of reasons. The people you need may be too busy or otherwise unavailable for some reason. Or maybe there are…
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Redesigning the Disney Magic

By , User Experience Director

Disney Parks & Resorts has embarked on a big bet, internally referred to as NextGen – a large multiphase project that reimagines what it means to be a theme park and resort guest.  The first phase to roll out: MyMagic+,…
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The Perils of Cognitive Load

By , User Experience Director

One of the tentpoles of a great user experience is figuring out how to strip away the unnecessary and present a great interface that contains the bare minimum of what we need from the user.   People will make snap-judgements…
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